As a rule, the logo consists of a sign and lettering which constitute a firm block. Developing a logo, our specialists always start with the search of a semantics foundation which allows one to put the profound meaning. In addition, we test the findings for perception and unambiguity of reading. Once created, the logo will remain unchanged for years and decades, being a distinctive symbol of the company, a sign of stability and credibility. The compulsory element of the logo development in our company is the logobook - a set of rules for the logo usage.
The corporate identity, also known as the "visual identity" or "identica" (from the English term - identity), is neither more nor less than the reflection of the brand's philosophy and strategy with the help of graphic elements linked into a single concept. We are convinced that the most important thing in a good identity is a big idea that combines such brand attributes as logo, fonts, colors, tagline, supporting the graphic elements in the common coherent picture. This approach allows us to focus the consumer attention on the key differentiating values of the brand and to increase the awareness thereof. One of the key criteria for the successfulness of the firm corporate identity is its relevance in time and in the environment of application. At the first stage we develop the firm corporate identity concept, then adapt it to the required media, and the result is the brand identity manual. The main areas of application of the identity are digital (social networks, website, app), business documentation, brand design, communication materials, merch, interior and presentation materials. The extended version of this document is a brand book, it includes the key elements of the brand platform. It is a kind of the "brand bible" - a set of rules and principles according to which it lives on and develops.
In addition to the functional value (preservation of the product properties, communication of the prescribed information about the production date, manufacturer, etc.), the label and package have an impact on the consumer choice at the moment of purchase. We explain this with the fact that most people make a purchase in the emotion of the moment - impulsively, almost without hesitation. And here too, the product's marketable state, its package plays a very important role. In the art of creating a marketing package there are many subtleties and trifles that have a great impact on the product's marketable state and on the buyer's purchase decision. Based on our long experience, we take a detailed approach to the package form design, the selection of material, color and functional characteristics to get the most out of the brand communication in the salesroom. At the first stage our specialists develop the general concept and options of its development for the product line, upon approval there is an adaptation for all SKUs, and the final stage is the formation of a guide book – a manual describing the key principles of the design concept and the acceptable options of its development. We are obliged to carry out the author supervision at the stage of manufacture, communicating with representatives of the printing house and attending the printing procedure.
Brand design is a tool that provides for the efficient brand communication to the consumer. It should be implemented in accordance with the philosophy and prescribed visual standards. Developing a booklet, postcard, calendar or advertising handbill, we rely on the brand experience and consider the expectations of its target audience. Our specialists always set a task for themselves to develop an interesting, understandable and catching advertising material which will allow one to identify the brand and to attract the consumer attention.
This abbreviation is derived from the English set phrase Point Of Sales Materials. As a rule, there are two objectives of these materials: to draw attention and to inform. In most cases in order to to attract attention to the product in trading we use bright creative advertising materials: eye stopper, shelf talker, wobbler, sticker, price ticker, pallet and other non-standard media of various formats. In the service sector we are more likely to use more traditional formats: lite box, poster, brochure, extension, banner, etc. We are convinced that the correct media selection and the conceptual approach, when at the first stage a unified design concept of POSM is being developed, can turn the communication with the customer at points of sale into a consecutive and comprehensive story which forms strong emotional bonds.