COPYRIGHT

In branding the copyright is as important as the logo, packaging design or positioning. The name, tagline and story of the brand are the things which are perceived directly by the consumer upon the first contact. Therefore, the efficiently-run companies pay great attention to such issues.
Naming

When it comes to give a name to a new product many people rely on their intuition, on the advice of their colleagues and relatives. As a result, the brand with such a name can bring a lot of problems in the future. We have developed the unique efficient procedure for name search which is based on the successive implementation of the following steps: development of requirements based on the brand platform, search of territories for the name, selection of naming methods, generation of a short list, testing according to the criteria specified, checking for freedom-to-operate and availability, registration of the final name. Professional development of the name is a complex process which must be assigned to professionals.

Naming
Tagline

The tagline is a short easy-to-remember phrase constituting the brand essence. It is not enough to come up with a symbolic motto which merely describes the product. Developing a tagline, first of all, we look for a method to convey emotions, to speak to the very depths of the consumer consciousness, to make him think and remember the product just by one short phrase or even a word. The successful tagline contributes to the brand development and loyalty formation, while the unsuccessful one confuses the communication and makes it hard to perceive.

Tagline
OUR WORK ON BRANDING
Contact our development director

Nina Lovchaya

Nina Lovchaya

New Business Director

room 1, office 13, 4th floor, 7g Kozlova lane, Minsk, Republic of Belarus 220037

220037 Minsk,

Republic of Belarus


Berezhkovskaya naberezhnaya, d.20, str.10, 2 etazh, pom. 10

Moskva RUSSIA, 121059