In order to achieve the maximum effect the game mechanics should be "properly packaged". The original bright idea, the "catching" name and slogan, the key visual attracting the attention, the surprising video commercial are the essential elements of the creative concept of an advertising game.
Developing the mechanics of an advertising game, first of all, we start with a deep study of the behavioral characteristics of the target audience. It is important to develop such a mechanism of interaction which will be simple and understandable to the utmost - it allows for the maximum involvement. One of the tasks in the development of mechanics is to determine the prize fund - the prizes should motivate consumers to perform certain actions provided for by the rules. At the next stage we develop the total cost estimate of the project including all the costs of carrying out and timing the project implementation.
The conduct of an advertising game is a complex process that requires the careful preliminary planning and elaboration. Having a huge experience in the given sphere, we consider all possible aspects and study the solution options in advance. The following works are performed at this stage: arrangement of a hot line, prize drawing and the delivery of prizes to the winners.