Video commercial is the most common and efficient advertising tool which is used mainly on TV, in Digital and at points of sale. Developing some video content, we consider the peculiarities of each channel. Thus, the classic TV commercial is a game or animated video with a running time of 20-30 seconds, in Digital the formats are diverse - from 6 seconds bumpers in the Youtube network to image or explanatory video commercials with a running time of several minutes.
Outdoor or OOH (out of home) is a type of advertising materials placed on urban streets in the open air. There is a whole lot of static and dynamic types of outdoor advertising. The most popular formats are as follows: billboard (3x6 meters), city-light (light box along pedestrian zones), brandmauer (advertising images of large size). In order to select the optimum combination of Outdoor media, our specialists proceed from the creative concept and select the points of contact, considering the behavioral features of the target audience. This method of placement is the guarantee of a good result.
The impact of the Internet on people's lives cannot be overestimated. The Internet advertising market is growing and developing rapidly, and the possibilities of media in the digital environment are unique. The Digital environment allows us to combine the classic Internet advertising with the elements of gamification and involvement marketing. The term Digital is used to refer to a wide range of methods and tools of influencing in the on-line environment. In most of the integrated campaigns they use a combination of on-line and off-line communications to achieve the maximum effect. The digital tools allow for the fine tuning of the contact with the target consumers. This approach is called targeting — the delivery of unique spot messages in the right place and at the right moment.
POSM (Point Of Sales Materials) is an integral element of the integrated brand communication, complementing the general creative idea. The most popular materials in retail are eye stopper, shelf talker, wobbler, sticker, price ticker, pallet and other non-standard media of various formats. In the service sector the more traditional media are topical: lite box, poster, brochure, extension, banner, etc. The efficiency of this channel is conditioned by the direct physical contact with the consumer at the moment of making a purchase decision.
A radio commercial is traditionally considered to be one of the easiest and relatively cheap methods to cover a wide audience. A good game commercial is distinguished by its forethought and integrity, as well as by the charge of the proper mood which corresponds to the product or service. The broadcast is filled with typical commercials the creation of which is left at the mercy of sound engineers and announcers of radio stations. It's no surprise that such investments do not lead to the sales growth and increased brand awareness. Creating a radio commercial, we carefully study all the aspects: from the script and announcer selection to the proper audio track and volume of the branded jingle. Also, the radio provides the opportunities for branding and sponsorship participation in popular radio programs.
A mock-up in the press is probably the oldest and most widespread media channel in the world. In fact, all advertising began with the invention of book printing, and the announcement in the newspaper was the first example of advertising. In most cases in our practice we use the communication of indirect nature in the print media: PR articles, mimicry for news columns; or addressing a very specific target audience (older generation, professional press subscribers, residents of small communities).
Ambient refers to non-traditional alternative communication channels. The task of ambient is to create the "proper" atmosphere for a certain group of people with similar needs and interests. With a focus on ambient, first of all, we rely on the quality of contact, not on the large-scale involvement. We use such solutions to expand the main communication message. Usually, they are quite cheap in production and implementation, but they can be incredibly efficient (particularly at points of sale).